Product Analytics & Data
Go beyond the dashboard. Get the strategic context you need to turn your product data into actionable business insights that drive growth.
Author: IMN
Updated: November 26, 2025
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In the right hands, IMN can be a game-changer for your personal, team, organisational & portfolio performance.
*Disclaimer: This calculator provides an estimate for illustrative purposes only. Actual savings and gains will vary based on multiple factors. This is guidance, not a scientific guarantee of results. For some users, savings/gains could be much higher, and for others much lower.
How IMN Can Transform Your Success
IMN is your ultimate business intelligence on autopilot; a cutting-edge business intelligence software designed to elevate your strategy by identifying trends and deepening your understanding. This predictive analytics tool works as a lifelong companion, scanning millions of data points to deliver time-saving insights without the need for daily prompts or constant fine-tuning.
By leveraging our predictive analysis capabilities, professionals can transform data into actionable strategies, making our business intelligence software an essential asset for sustainable growth. With fully personalised, actionable guidance based on best practices and case studies, our predictive analytics tool is designed for endless use cases, from professional growth to personal life. This is more than a tool; it's a strategic partner you can silently rely on every day.
The IMN Advantage: Beyond Generic AI
How IMN compares with other BI tools and generic AI
| Feature | Generic AI | IMN |
|---|---|---|
| Data Source | Static, highly limited and often outdated source data | Latest news, internet data, scholarly papers, books, historical data, etc |
| Personalisation | Limited to conversation history (forgets your goals) | Hyper-personalised to your context, audience & goals (your personal AI) |
| Actionability | Generic or vague ideas (lacks strategic context) | Predictive, forward-looking guidance (on what to do next) |
| Cost | Huge opportunity cost in time wasted + monthly fees | Fixed, competitive subscription + massive time-cost saving |
| Time Investment | Endless daily prompting, re-prompts and context-setting | Set it up once, get daily updated insights with zero prompts |
| Automation | Manual, requires user to repeatedly initiate queries | Fully automated, works 24/7 in the background, delivers daily |
| Adaptability | Forgets context between sessions, needs re-training | Learns and adapts based on your feedback and saved insights |
Frequently Asked Questions
How can IMN help me achieve better results in my field?
IMN's AI engine analyzes real-time data from millions of sources, including emerging trends, competitor activities, and market shifts. It doesn't just show you what's currently happening; it identifies the underlying patterns and opportunities that are gaining momentum in your specific industry. This allows you to make strategic decisions that feel informed and ahead of the curve.
Can IMN help me increase my revenue or business growth?
Yes. Business growth is a core focus. IMN helps you identify what products, services, and strategies your market is responding to. It provides strategic guidance on how to position your offerings effectively, identify new market opportunities, and optimize your business model. By aligning your strategy with market opportunities, you can build a more sustainable and profitable business.
How is IMN different from using ChatGPT for business insights?
While ChatGPT is a powerful general-purpose tool, it lacks real-time market context and deep personalization. IMN is a specialized intelligence platform. It is continuously trained on your unique profile—your industry, your competitors, your goals. The insights it delivers are not just generic suggestions but tailored strategic recommendations grounded in what is happening in your specific market, right now.
Is IMN difficult to use for someone without technical expertise?
Not at all. IMN is designed for busy professionals, not data scientists. The setup takes just a few minutes, where you tell the AI about your goals and context. After that, you receive a simple, easy-to-read briefing every day. It's about giving you powerful insights without the complexity, allowing you to focus on what you do best: executing your strategy.
Key Challenges for
Connecting Data to Strategy
Moving beyond reporting on 'what' happened to explaining 'why' it happened and what it means for product strategy.
Data Overload
Drowning in a sea of metrics and dashboards, making it difficult to identify the key insights that truly matter to the business.
Influencing the Roadmap
Effectively communicating data-driven insights to product managers and leadership in a way that influences decisions and drives action.
The Challenge
Product analytics and data science teams are the custodians of the company's most valuable asset: its user data. Yet, too often, these teams are relegated to a reactive, report-generating function. The challenge is to elevate the role of analytics from a backward-looking reporting function to a forward-looking strategic partner. This requires not just technical skill, but a deep understanding of the business context, the competitive landscape, and the strategic questions that data can help answer.
Your Strategic Advantage
IMN is your strategic context engine. It provides the external market and competitive intelligence that helps you make sense of your internal product data. By understanding what's happening *outside* your product, you can better interpret what's happening *inside* it. IMN helps you connect the dots between user behavior and market forces, enabling you to deliver not just data, but true business intelligence.
Personalised Market Intelligence (PMI)
Benchmark your key product metrics (like engagement, retention, and feature adoption) against industry best practices. Track how competitors' product launches or marketing campaigns are impacting your own user growth and behavior. Monitor broader shifts in consumer technology behavior that could influence how users interact with your product.
Personalised Strategic Guidance (PSG)
Receive strategic hypotheses to test with your own product data. Get guidance on which new metrics to track to better measure strategic success. Identify opportunities to use your data to create new, personalized user experiences or even new data-driven products.
How IMN Empowers Analytics & Data Teams
Turn data into decisions.
Deliver Deeper Insights
Enrich your analysis with external context, moving from simply reporting metrics to explaining the 'why' behind them.
Become a Strategic Partner
Proactively bring new, data-driven ideas and hypotheses to the product team, based on a deep understanding of the market.
Increase Your Influence
Communicate your findings more effectively by framing them within the broader strategic and competitive landscape.
A Day in the Life with IMN
09:00 AM: Data Briefing
Your internal dashboard shows a surprising dip in user engagement. At the same time, your IMN briefing alerts you that a major competitor launched a massive 'win-back' marketing campaign this week.
11:00 AM: Analysis & Synthesis
You connect the dots. The dip in engagement isn't due to a flaw in your product; it's a direct result of the competitor's campaign. You're able to quantify the impact and identify which user segments are most at risk.
14:00 PM: Product Leadership Sync
In your weekly sync with the Head of Product, you don't just report the bad news of a dip in engagement. You present a complete story: 'Engagement is down 5% this week, driven by a competitor's marketing campaign that is targeting these specific user segments. Here's a proposal for a counter-campaign.' You have transformed a worrying metric into an actionable strategic insight.
See Who Else IMN Can Help:
Tell the Story Behind the Data
Elevate your analytics function from a reporting service to a strategic powerhouse with the market intelligence to turn data into a competitive advantage.
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