CPG & Consumer Brands
From shifting tastes and private label threats to supply chain disruptions, get the strategic intelligence to build enduring consumer brands.
Author: IMN
Updated: November 26, 2025
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In the right hands, IMN can be a game-changer for your personal, team, organisational & portfolio performance.
*Disclaimer: This calculator provides an estimate for illustrative purposes only. Actual savings and gains will vary based on multiple factors. This is guidance, not a scientific guarantee of results. For some users, savings/gains could be much higher, and for others much lower.
How IMN Can Transform Your Success
IMN is your ultimate business intelligence on autopilot; a cutting-edge business intelligence software designed to elevate your strategy by identifying trends and deepening your understanding. This predictive analytics tool works as a lifelong companion, scanning millions of data points to deliver time-saving insights without the need for daily prompts or constant fine-tuning.
By leveraging our predictive analysis capabilities, professionals can transform data into actionable strategies, making our business intelligence software an essential asset for sustainable growth. With fully personalised, actionable guidance based on best practices and case studies, our predictive analytics tool is designed for endless use cases, from professional growth to personal life. This is more than a tool; it's a strategic partner you can silently rely on every day.
The IMN Advantage: Beyond Generic AI
How IMN compares with other BI tools and generic AI
| Feature | Generic AI | IMN |
|---|---|---|
| Data Source | Static, highly limited and often outdated source data | Latest news, internet data, scholarly papers, books, historical data, etc |
| Personalisation | Limited to conversation history (forgets your goals) | Hyper-personalised to your context, audience & goals (your personal AI) |
| Actionability | Generic or vague ideas (lacks strategic context) | Predictive, forward-looking guidance (on what to do next) |
| Cost | Huge opportunity cost in time wasted + monthly fees | Fixed, competitive subscription + massive time-cost saving |
| Time Investment | Endless daily prompting, re-prompts and context-setting | Set it up once, get daily updated insights with zero prompts |
| Automation | Manual, requires user to repeatedly initiate queries | Fully automated, works 24/7 in the background, delivers daily |
| Adaptability | Forgets context between sessions, needs re-training | Learns and adapts based on your feedback and saved insights |
Frequently Asked Questions
How can IMN help me achieve better results in my field?
IMN's AI engine analyzes real-time data from millions of sources, including emerging trends, competitor activities, and market shifts. It doesn't just show you what's currently happening; it identifies the underlying patterns and opportunities that are gaining momentum in your specific industry. This allows you to make strategic decisions that feel informed and ahead of the curve.
Can IMN help me increase my revenue or business growth?
Yes. Business growth is a core focus. IMN helps you identify what products, services, and strategies your market is responding to. It provides strategic guidance on how to position your offerings effectively, identify new market opportunities, and optimize your business model. By aligning your strategy with market opportunities, you can build a more sustainable and profitable business.
How is IMN different from using ChatGPT for business insights?
While ChatGPT is a powerful general-purpose tool, it lacks real-time market context and deep personalization. IMN is a specialized intelligence platform. It is continuously trained on your unique profile—your industry, your competitors, your goals. The insights it delivers are not just generic suggestions but tailored strategic recommendations grounded in what is happening in your specific market, right now.
Is IMN difficult to use for someone without technical expertise?
Not at all. IMN is designed for busy professionals, not data scientists. The setup takes just a few minutes, where you tell the AI about your goals and context. After that, you receive a simple, easy-to-read briefing every day. It's about giving you powerful insights without the complexity, allowing you to focus on what you do best: executing your strategy.
Key Challenges for
Shifting Consumer Trends
Keeping pace with rapid changes in consumer preferences for health, sustainability, and convenience.
Retailer Power & Private Label
Competing with the growing power of large retailers and their increasingly sophisticated private label offerings.
Supply Chain Volatility
Managing the impact of volatile commodity prices, packaging costs, and logistics on margins.
The Challenge
The Consumer Packaged Goods (CPG) industry is a battle for inches—shelf space, market share, and consumer attention. Brands must navigate rapidly changing consumer trends, the growing power of retailers and private labels, volatile commodity prices, and complex global supply chains. Building a beloved and profitable brand has never been harder.
Your Strategic Advantage
IMN is your secret weapon in the CPG trenches. We provide the real-time intelligence you need to stay ahead of consumer trends and outmaneuver the competition. We track everything from commodity futures and packaging innovations to social media sentiment and retailer announcements, giving you a 360-degree view of your market.
Personalised Market Intelligence (PMI)
Monitor emerging consumer trends on TikTok for health, wellness, and sustainability. Track the private label strategies of major retailers like Walmart and Tesco. Get early warnings on potential supply chain disruptions for key ingredients or packaging materials.
Personalised Strategic Guidance (PSG)
Receive strategic guidance on product innovation and line extensions to meet new consumer demands. Get recommendations for your pricing and promotional strategy to compete effectively with private labels. Identify potential co-branding or influencer marketing partners.
How IMN Empowers CPG Leaders
Build brands that resonate and win at the shelf.
Innovate Faster
Spot emerging consumer trends before your competitors and launch products that meet the moment.
Compete Smarter
Understand the strategies of national brands and private labels to develop effective pricing, promotion, and positioning.
Build Supply Chain Resilience
Anticipate and mitigate the impact of commodity price swings and logistics disruptions on your P&L.
A Day in the Life with IMN
08:00: Consumer Trends Briefing
Your IMN briefing flags a rising trend on TikTok for 'upcycled' snacks made from food production byproducts. It also notes your main competitor just launched a new organic line.
10:00: Innovation Meeting
You share the 'upcycled' snack trend with your R&D team as a new product concept. You also kick off a competitive analysis of the competitor's organic launch to determine if you need to respond.
15:00: Retailer Conversation
In a meeting with a key retail buyer, you're able to speak knowledgeably about the competitor's new line and proactively share your own plans to innovate in the organic and sustainability space, positioning your company as a forward-thinking category leader.
See Who Else IMN Can Help:
Build a Household Name
Win the hearts, minds, and shopping carts of consumers with the strategic intelligence to build an iconic brand.
News, Updates & Special Invitations
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IMN is one of the most powerful business intelligence software solutions you may ever use. Select your personal or team subscription, and get your first personalised briefing in minutes.