The Real Goal?

I've been reading some blogs lately, and listening to some conversations amongst Christians, and I repeatedly hear a phrase similar to this: "We need to win people to Christ", or "we need to lead people to Christ".
Here's my question: is that the goal? Is it to "lead people to Christ", or should it be to "lead people into God's mission for this world"? The mission is obviously based on what God did in Christ, but do we have the wrong end-goal in mind? My opinion, and this is from experience (albeit limited) as well is that "leading people to Christ" is really about getting people's ticket to heaven secured. I KNOW that isn't what is explicitly stated by people who use these phrases. I wonder though if the language of "winning people to Christ", "leading people to Christ", etc. has caused a mental stronghold in our thinking that causes us to think that getting someone "saved" is the end goal, when in reality, I don't believe it is the end goal. I mean, look at the typical protestant presentation of the Gospel (the Roman's Road): "You are a sinner, Christ died for you so you can go to Heaven, accept Christ. " The end goal of that presentation is "accept Christ". But I think we really sell the Gospel short when we think like that.

Isn't the goal instead to invite people into the mission of seeing the Kingdom of God manifest on earth? Eternity (in my opinion) will take care of itself if we live this life as a follower of Christ, making His Kingdom known. I like what Scot McKnight says when he says that the Gospel starts with creation, not the fall. When you start with the fall, you have a tendency to lean towards the Problem/Solution approach to the Gospel. When you start with creation, and what God intends life under His rule and reign to look like, to me it becomes more about joining Him in seeing that become a reality because of what He did in Christ. One approach sees the Church as the end-user of the Gospel...the Gospel is to be used to get us saved and expand the numbers in the church (the end-goal). The other approach sees the Church as the community through which the Kingdom of God is manifest to the world (the end-goal). I prefer the latter approach.

What are your thoughts on this? Am I out to lunch?